Meet Heather
I'm a brand strategist and marketing professional who helps organizations clarify their message, align their marketing efforts, and move initiatives forward with confidence.
Over the past decade, I've worked across higher education, the legal profession, workforce development, manufacturing, food, retail, financial services, and non-profit organizations. My experience spans brand strategy, communications planning, stakeholder engagement, content development, campaign execution, and account leadership.
What I Do Best
Many organizations don't struggle because they lack ideas.
They struggle because priorities compete, stakeholders have different perspectives, and marketing efforts become disconnected.
I help bridge those gaps.
My work often involves:
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Clarifying brand positioning and messaging
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Developing marketing and communications strategies
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Aligning stakeholders around a common direction
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Managing projects from concept through execution
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Creating content and campaigns that support business goals
I combine strategic thinking with practical execution, helping organizations move from discussion to delivery.
Why I Started HPR Creative
HPR Creative was built on this: Organizations doing meaningful work deserve marketing that reflects the quality of what they do.
Too often, strong organizations struggle to communicate their value because they're too close to the work, too busy to step back, or trying to balance competing priorities.
I created HPR Creative to provide thoughtful, strategic support that helps organizations communicate clearly and confidently.
Outside of Work
When I'm not working with clients, you'll usually find me cooking for my loved ones, exploring Winnipeg's restaurant scene, travelling, playing piano, or spending time with the people who matter most.
The relationships I build, both personally and professionally, are one of the most rewarding parts of the work I do!
