Thoughtful marketing starts with understanding the problem.

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Organizations come to me at different points in their marketing. Sometimes there’s a clearly defined project that needs to be done well. Other times, there’s a larger question about where the marketing needs to go next.

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I take the time to understand your organization and what you’re hoping to accomplish. That gives me the context to recommend a way forward that reflects your goals and the realities of your business.

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That approach carries through everything I do. A focused creative project gets the same care and attention as a larger strategic engagement, with the work grounded in what it needs to accomplish for your organization.

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Brand Strategy & Identity

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Your brand influences how people understand your organization and what they come to expect from it. I help develop new brands and evolve existing ones when the way an organization presents itself no longer reflects where it is today.

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• Brand strategy and positioning

• Messaging and brand voice

• Logo and visual identity development

• Colour and typography

• Brand guidelines and templates

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Marketing Strategy

 

Marketing is easier to act on when there’s a clear reason behind the decisions being made. I help organizations take a closer look at their current marketing and determine where their time and resources are best spent, then develop a practical plan to guide the work.

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• Marketing and communications audits

• Marketing planning

• Audience and competitive research

• Campaign and content strategy

• Recommendations and implementation plans

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Content & Creative

 

When the direction is clear, I help bring it to life through content and creative materials built for a specific purpose. Every piece is developed with your organization and audience in mind, from the words you use to the way the finished material is presented.

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• Website and campaign copy

• Brand and organizational storytelling

• Email and digital content

• Presentations and marketing materials

• Digital and print design

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Ongoing Marketing Support

 

For organizations that want experienced marketing support they can rely on over time. The longer we work together, the better I understand your business and how you operate. That means we can spend less time getting me up to speed and more time making the marketing happen.

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• Marketing guidance and recommendations

• Messaging and creative review

• Campaign and project support

• Content and copy support

• Short-turnaround marketing needs

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Not Sure Where to Start?

 

You don’t need to know exactly what kind of marketing support you need before getting in touch. Tell me what you’re working on or what you’d like to change, and we’ll start the conversation there.