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Selected Work & Case Studies

Every project starts with understanding the challenge, the people involved, and what needs to be accomplished. Explore a selection of my work and the thinking, decisions, and creative solutions behind it.

Visual Brand Strategy & Graphic Design

How the ARISE identity was developed into a cohesive visual system

University Collective Agreement

Making a complex 200-page document easier to navigate and use

Non-Profit Engagement & Outreach

Connecting event planning and communications to fundraising objectives

Marketing Strategy & Rebrand

Developing and implementing a comprehensive

marketing direction

Cancer Research Scholarship Fundraiser

How event planning and promotion supported a fundraiser that raised over $20,000

Food Reels & Creative Content

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Homecooked by Heather is my personal creative project celebrating the joy of home cooking and the experiences that surround it.

 

Through food, lifestyle content, and visual storytelling, I explore how thoughtful content can capture everyday moments, inspire creativity, and connect with people who share a love for good food and meaningful experiences.

  • Instagram
  • Threads
  • Facebook
  • YouTube

Writing Samples

A selection of articles I’ve written to showcase different styles of business and organizational communications.

ARK Impact Stories

Impact stories created for Accessibility Renovations for Kids, written to highlight the nonprofit’s work, engage supporters, and show donors the difference their contributions make for families.

ARK impact story about Olivia’s home accessibility renovation
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