Case Study:
Visual Brand Identity & Design
Built a full visual identity system designed to bring ARISE’s people-centred purpose to life across digital and print.
​
Industry: HR Consulting Services in Canada
​
Scroll down to see the visual work created for this project.
The Challenge​​
​
ARISE needed support communicating who they are and what they stand for through a clear, people-centred brand. The challenge was to create visuals that went beyond polish and actively supported how the organization communicates its purpose, values, and services across platforms.
The Approach ​
​
Brand development was a collaborative effort. I worked alongside a co-strategist who led brand messaging, target audience definition, and written brand guidance.
​
I led the visual strategy and execution, ensuring the brand’s look and feel clearly supported the organization’s positioning.​
​
My role focused on:
-
Translating brand strategy into a strong visual system
-
Leading all visual exploration and design decisions
-
Building a brand identity that could be applied consistently across platforms
This approach ensured the visuals reinforced the brand’s messaging.
The Solution
​I developed a complete visual brand system designed for clarity.
Deliverables included:
​
-
Multiple logo concepts and refinements
-
Complete logo system with three colour options, plus black and white
-
Logo files prepared for digital and print use
-
Clear visual guidelines for consistent application
-
Business card designs (four variations)
-
Social media templates and visual assets
-
Branded PowerPoint template
-
Two mood boards defining visual direction and tone
-
Curated stock imagery aligned with the brand
-
Website visual direction and recommendations
​
All visuals were designed to clearly communicate ARISE’s values and support the way the team presents itself to clients and partners.
​
​
Visual Identity System​
​​
Logo System:
-
Primary logo
-
Colour variations (coral, teal, and charcoal)
-
Black and white versions
-
Horizontal and stacked versions
Brand System Overview:
-
Colour palette
-
Typography system
-
Visual guidelines and supporting elements
Brand Applications:
-
Business card designs (four variations)
-
Social media templates
-
Presentation (PowerPoint) templates
Visual Direction & Assets:
-
Mood boards (two visual directions)
-
Curated stock imagery
-
Website recommendations
Logo Variations
Business Cards
Social Media Templates
PowerPoint Template
Colour Palette
Mood Board
The Outcome & Why It Mattered
​
ARISE now has a clear, professional visual identity that reflects who they are and supports consistent communication across touchpoints.
​
Each logo variation and file format was prepared so ARISE can confidently use their brand across print, web, and presentations without additional redesign. The logo and visual identity are currently in use on the ARISE website and supporting materials.
​
All visuals were designed to clearly communicate ARISE’s values and support the way the team presents itself to clients and partners.​​​
​