Case Study:
Global Electronics Manufacturer
As the sole marketer for a North American electronics manufacturer, I built and managed all marketing efforts for five years. My role covered every aspect of strategy, content, design, and execution, creating a consistent brand presence across digital, print, and internal channels.
Scope of Work
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Brand Development: Defined and evolved the company’s brand identity and messaging.
Website & Content: Planned, wrote, and formatted website copy, blog articles, press releases, and SEO-optimized content.
Digital Marketing: Managed social media strategy, produced paid LinkedIn ads, and directed video production.
Sales Enablement: Created and designed sales tools, presentations, and collateral to support the sales team.
Newsletters & Internal Communications: Wrote and designed employee newsletters and corporate documents.
Graphic Design: Produced visuals for campaigns, reports, and corporate materials.
Events & Trade Shows: Planned and marketed events, designing brochures, banners, and branded swag.
Highlights​
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One of the largest projects I delivered was a complete brand overhaul. I developed a unified voice, refreshed design standards, and produced content that supported growth across digital platforms, print materials, and internal communications.
Results​
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Established a modernized and consistent brand presence across digital and print.
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Improved visibility through SEO, social media, press releases, and targeted campaigns.
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Equipped the sales team with tools that enhanced communication with prospective and existing customers.
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Built marketing systems and processes that continue to support the company’s growth.
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When U.S. tariffs came into effect in early 2025, having a trusted online presence positioned the company as a strong option for U.S. businesses moving production to Canada.
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Disclaimer: ​​The work shown on this page was created during my role at this company. All trademarks, logos, and related assets are the property of DSM and are used here for portfolio purposes only.
Promotional Videos
I led the full development of two promotional videos, from ideating through delivery. My role included creating the concept, writing the scripts, coordinating employee participation, supporting video direction on set, and performing the voiceover narration.
These videos were produced to showcase the company’s capabilities and were used across the website, social media, and trade shows to build trust with customers and strengthen the company’s reputation.
Website Creation
I created the company’s website from the ground up, designing the structure, writing the copy, and establishing the brand voice. I also built and wrote the blog, developing content that showcased expertise and supported the company’s growth strategy.
Social Media
This slideshow features examples of the social media posts I created and managed. Part of my scope of work was to design the graphics, write the captions, and schedule the content as part of a planned calendar.
My approach included building theme-based content pillars to guide the strategy, then creating and organizing posts several weeks in advance to ensure consistency and alignment with business goals.
